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Elements and Performance Criteria

1. Establish marketing plan.
   • Reference property appraisal report to identify property attributes.
2. Reference property listing agreement to determine method of sale or lease.
3. Establish target market for potential buyer or tenant.
4. Develop marketing plan for property.
5. Explain agency marketing service options and costs to client and recommend marketing strategies.
6. Document marketing plan in consultation with client.
7. Obtain and document agreement to proceed with marketing plan for property.
8. Establish and access marketing resources.
   • Access and examine marketing resources to reflect property marketing plan.
9. Confirm marketing resources are appropriate for agreed marketing plan and selected media.
10. Modify marketing resources as required to meet marketing plan and budget.
11. Confirm marketing resources are consistent with agency, statutory and ethical requirements.
12. Implement marketing plan.
    • Brief all persons with responsibilities under the marketing plan about roles and activities.
13. Conduct marketing activities as set out in agreed marketing plan.
14. Monitor marketing activity responses and document data generated to build agency records.
15. Review marketing activities.
    • Outline marketing activities and agreed performance indicators.
16. Identify opportunities for changes or enhancements to marketing plan and negotiate with client to make adjustments as required.
17. Report on effectiveness of marketing activities against marketing plan and budget.